Web Survey Bibliography
Title Online sample -- can you trust it?
Author Maginnis, C.
Source Quirk's Marketing Research Review, July 2003
Year 2003
Access date 26.07.2005
Abstract
As marketing research projects migrate from telephone or field to the Internet, a client’s first question should be, Is the Internet the best environment for the project? This article discusses online sampling, providing factors that can help determine whether a project is suited for the Internet and, if so, techniques that can be used to ensure a representative sample.
Access/Direct link
Journal Homepage (abstract) / (full text)
Year of publication2003
Bibliographic typeJournal article
Full text availabilityFurther details
Web survey bibliography - Quirk's Marketing Research Review (117)
- A new model for concept evaluation; 2016; Allen, D. R.
- Feature phones no barrier to conducting an effective conjoint study ; 2016; de Rooij, R.; Dossin, R.
- A look at the unique data-gathering process behind the Harvard Impact Study; 2016; Vitale, J.
- Are sliders too slick for surveys?; 2016; Buskirk, T. D.
- Research gamification for quality pharmaceutical stakeholder insights; 2016; Mondry, B.; Fink, L.
- The impact of survey duration on completion rates among Millennial respondents ; 2016; Coates, D.; Bliss, M.; Vivar, X.
- SurveyTester from Knowledge Navigators ; 2016; Macer, T.
- Marrying passive and custom data for effective mobile targeting; 2016; King, K.; Stevens, N.
- Simplifying your mobile solution; 2016; Berry, K.
- How to maximize survey response rates ; 2016; DeVall, R.; Colby, C.
- The impact of gamifying to increase spontaneous awareness; 2015; Cape, P.
- When it comes to mobile respondent experience and data quality, survey design matters; 2014; Mitchell, N.
- Forget gamification; try writing a humanized survey; 2014; Pettit, A.
- Using respondent tweets to fill in survey gaps; 2014; Murphy, J.
- Hunting for healthy new ideas: Experiences in global online qualitative; 2013; Mabey, M., Ziffer, J.
- Why respondents suffer if you're not mobile-ready; 2013; Knapton, K.
- 4 ways mobile research challenges insights pros; 2013; Rajan, B.
- Thoughts on retrieving information from open-ended questions; 2013; Luyens, S.
- Social media data demands a marriage of high-tech and high-touch; 2013; Waldheim, C., Stevens, N.
- How to make your questionnaire mobile-ready; 2013; Cape, P. J.
- Leveraging mobile and online qualitative to get inside shoppers’ heads; 2013; Bryson, J., Ritzo, J.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- Thoughts on using the new online qualitative tools; 2013; Freund, N. M.
- An approach to selecting online respondents; 2013; Terhanian, G.
- By the Numbers: Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Research company spotlight - Mobile surveys; 2012
- Not just playing around; 2012; Ewing, T.
- The war against unengaged online respondents; 2012; Gittelman, S. H., Trimarchi, E.
- Qualitatively Speaking: The five absolute, no-excuse must-dos for online qualitative researchers; 2012; Rossow, A.
- By the Numbers: Lessons for using online panels in B2B research; 2012; Elsner, N.
- A beginner's guide to DIY research ; 2012; Cates, T.
- Qualitatively Speaking: Mobile qualitative finally hits its stride; 2012; Bryson, J.
- Comfortable in the new medium: How online qual can benefit from our share-happy culture ; 2012; Rubenstein, P.
- Data Use: Trying to bring the numbers alive ; 2012; Rung, J., Woll, B., Edstrom, C.
- Involve while you evolve. How to make mobile research work for everyone; 2011; Luck, K.
- Data Use: A systematic method for checking online questionnaires; 2011; Arbittier, J.
- Understanding the pros and cons of mixed-mode research; 2011; Mora, M.
- Why Web-assisted TDIs are a cost-effective qualitative methodology ; 2011; Donnelly, T.
- On-the-go and in-the-moment. Mobile research offers speed, immediacy; 2010; Pferdekamper, T.
- Panel management in a mixed-mode (Web/mobile) research world ; 2010; Townsend, L.
- FAQs for first-time clients of online qualitative; 2010; Langer, J.
- Are Internet access panels a lemon market?; 2010; Haynes, D.
- The impact of gender in e-mailed survey invitations; 2009; Derham, P.
- Using interactive technology to improve online questionnaire design; 2009; Chen, Te., Estrin, D.
- Faster than a speeding survey: Part II: The physician's perspective; 2009; Maciolek, T., Palish, J.
- Faster than a speeding survey: Part I: Rules of the road for online research with physicians; 2009; Maciolek, T., Palish, J.
- An examination of strategies for panel-blending; 2009; Fallig, M. A., Allen, D.
- 10 ways to keep your panel respondents happy; 2009; Hardy, N.
- By the Numbers: The pros and cons of sampling modes; 2008; Piekarski, L.
- A look at the impact of boredom on the respondent experience; 2008; Puleston, J., Sleep, D.